Case Study

Into the Storm

Into the Storm began as a way to learn game development and grew into a solo-developed roguelite deckbuilder headed toward a commercial release. It is currently in alpha.


Role
Design, development, vision
Status
Alpha
Timeline
February 2026–Present
Artwork and logo done by Alejandro Giraldo.
My first composition sketch
Reference board
Full mood board
Market research

Instinct Before Image

I started by putting together a 25-page deck: character art, gameplay details, mood boards, and some ideas of my own. Whether it's a piece of art or a professional project, having a clear vision for the finished goal makes collaboration so much easier; it gives everyone a shared vocabulary to work from.

The reference board established the contrast, color, and sense of scale; my rough sketch gave that atmosphere its first shape.

Three initial composition options
The direction I decided
Final sketch

Finding the composition

Alejandro explored three different ways into the image. Rather than choosing one unchanged, I pulled together the strongest ideas: composition C's central sword and heroic focal point, with the wider party presence of composition B.

That decision turned the capsule from a portrait of one character into a statement about the whole adventure.

A/B tested the three directions amongst friends, family, and colleagues, who voted 18 to 2 (90%) for composition C as the most eye-catching.

Logo language
Weapon language

Direction through reference

The feedback became more specific as the identity took shape. For the logo, I referenced thin arcane linework and musical forms rather than prescribing a finished mark. For the sword, I used floral and rose motifs to communicate the kind of ornamentation the world needed.

References gave us a shared vocabulary while leaving room for interpretation.

Ornamentation notes
My visual notes

Precise and Concise Feedback

I used rough visual edits when words alone would have been slower or less precise. The goal was not to redraw Alejandro's work, but to clarify hierarchy, character details, and where the image needed another pass.

Each round moved from broad composition toward smaller decisions without losing the energy of the original concept.

The finished identity

The finished image gave Into the Storm a striking visual identity, surpassing anything I had in mind for the original vision: a battered group of heroes facing an insurmountable, eternal storm, beneath a beautifully ornate wordmark that finally gave the story its name.

The final signed Into the Storm capsule illustration and gold logo
The selected direction combining the central sword composition with the wider party

Development continues in Alpha.